Turn the Tide on Plastic

Puravida Boardriders and SUP South Wales – Turn the Tide on Plastic

With the Volvo Ocean Race currently in Cardiff, we decided to take the opportunity to team up with their Turn the Tide on Plastic Scheme, Penarth View and the SUP South Wales club to do a litter pick on the River Taff. When we turned up we were in shock by the sheer volume of rubbish in the river, with plastic bottles, balls, bike wheels, pipe cladding and all sorts of other junk.

For more Pics/videos and info on the paddle and any future events check out the following Facebook pages, and be sure to give them a follow!




Here is what El Capitan Jim had to say of the event;

“I have to say a huge thanks to everybody that supported our ‘Litter Pick’ on the Taff last night inspired by the Volvo Ocean Race – ‘Turning the tide on plastic’! It was a great SUP South Wales Paddleboarding Club crew supported by Penarth View & Puravida Boardriders ….. another thanks to Andy, who kindly helped us take the bags away in the rowing club boat and the fantastic Harbour Authority staff at Channel View for providing the recycling facilities from there!

What stood out most was the sheer amount of disposable food containers from city centre take away’s broken into pieces, and plastic drinks bottles! With the sunny weather followed by heavy rain fall theres so much rubbish in the rivers right now 🙁

Sad to see, but if we all do a little to think about single use plastic, recycling and spreading the word hopefully this will change in time!

A great night and something we will be organising again……Jim”




O’Shea GTE Touring Board – REVIEW!!!

O'shea GTE
Check the latest review of the awesome Oshea GTE touring board! Available to test drive, view & buy at Puravida Boardriders or on one of our local club night paddles!!!

The Ultimate in Exploration SUPing !

Whether your on a sunny afternoon paddle or an epic voyage ,this board brings out the hidden explorer in all of us …..


SUP Mag UK – Review Fusion Lite GTE

O’Shea HP series are a convergance of both High Performance and Lite weight fabrics !
The Pre- laminated outer PVC has a weight saving of approx 20% over more traditional SUP constructions ,with almost NO loss of torsional or longitudinal stiffness . Don’t however confuse this Material with many brands that use the word “Fusion” – albeit they have a fused outer their  internal drop stitch  thread is often of  poor  tensile strength !

Size for size , not only is this Light ,it also rolls up smaller – WIN WIN !!

” Ride into Tommorrow today “


Simmer Clearance Now On!

Here at Puravida we have been having a bit of a spring clean, and as such we are having a Simmer Clearance on some current stock of Windsurf Boards and Sails.

We have 20% off Simmer Flywave, Freegal and Freemove boards in most sizes, and much the same discount on sails like the Blacktip, Icon, 2XS and more.

If you can’t see what you’re after then get in touch and we can see what is available for you from the Simmer range, but these deals aren’t likely to hang around so get them whilst stocks last!



2019 Simmer Cortex First Look

2019 Simmer Windsurf

Mr Windsurfing TV popped by recently to hang out and gave us a glimpse of whats in the pipeline for next years boards.

Simmer Cortex

Stoked to see the new Simmer Quantum shape moving forward but lets be honest, with UK conditions we are always keen to see a new compact wave board hit the market. That is where the Cortex comes in, Simmer’s new addition to the line up.

Really light and with a nice finish, these beauties are going to kick up a storm when they come to market, trust us on that one!


All New JP Super Ride – Now Available to Pre Order

JP Super Ride Gold

JP Super Ride Action Shot

All new JP Super Ride – Available to Pre Order Now, Delivery by End of May

As a mid season release, the all new super exciting JP Super Ride is available to pre-order nw to be the first in the UK to be on one! What’s more, they are all also FOIL READY, and from just £1299!


Designed to be the solution many blasters were looking for, this board offers maximum performance at an accessible level, which results in maximum fun every time you step out on the water.

The Super Ride is designed to sit between the Magic Ride Freeride line and Freerace Super Sport line. They offer the ease of sailing of the test winning Magic Ride, and the speed and prowess of the Super Sport. The Super Ride board is set for a bright future.

The Super Ride is compact and relatively short overall and not too wide in the midsection. The center of gravity is close to the mast base, which reduces swing weight. This provides an incredibly smooth ride and gives you a lot of control. The parallel outline delivers stability when not planing. All this makes it a real pleasure to ride in all conditions.

Towards the tail we reduced the width creating additional outline curve. Your success rate of making all kinds of gybes, and the fact that you will plane out of them, will leave you and your sailing buddies speechless.

The smoothly domed deck shape guarantees a comfortable stance and makes it easy to get into the footstraps, no matter if you chose the inboard or outboard option. All strap options provide good leverage to load up the fin and accelerate.

In the 2019 line the SUPER RIDE will replace the ALL RIDE and X-CITE RIDE ranges which will be cancelled.




Super Ride Specifications

2018 Lost Boards – Pre Order Now!

With Spring just around the corner (so we’ve been told….), it is time to make reality of those distant Winter dreams – Warmer weather, warmer water, light evenings and Summer swells!


Lost Puddle Jumper Carbon Wrap


The Lost Puddle Jumper is possibly our (and everyone else’s for that matter) favourite Summer groveller for mellower conditions. It is the go to board if you are looking to inject more life and more waves into your Summer sessions. Good width and flat rockers turn it into a right little rocket ship, but with volumes high for their lengths, you can step down 4-6″ from your normal length injecting a huge amount of explosiveness into your riding in waves that you would normally question going out in!


What Lost have also done, is improve their design further by introducing it in the super light and strong Carbon wrap construction – the best just got better!

Check out the full details here, along with other shapes/constructions we have available from Lost such as the Round nose fish, sub buggy, short round and more, and get in touch to Pre-Order yours now!


New 2018 Wave/ Freestyle line from Fanatic

New for 2018 is the Grip! The wave-weapon of champions, its wide swallow tail and fast rocker line pumps out loads of spray through the turns. Our wave team has been testing this concept for over 24 months and have specified the best possible fin setup per board, the name Grip is a result of that R&D process, defining exactly how much grip and drive each shape needs.

The Stubby TE welcomes the new 82l and 89l sizes to the fine-tuned 76l and 99l. The parallerel concept and wide diamond tail provides supercharged planing, whilst the rail shape and compact outline make tight turns easier than ever. Available in TE this radical yet straightforward model is a must-have for every quiver. Leaving a legacy in its wake, we wave goodbye to the FreeWave as we know it and welcome a new era!

The FreeWave STB is available in 4 sizes, 85l, 95l, 105l and the new 115l, as well as three exciting constructions. Straighter, more parallel rails are combined with a Stubby-Style nose for easy wave performance and epic bump & jump!

The SkateTE is coming in 4 sizes (86l to 108l), the 93l is more compact and with less nose area for even faster rotations, and reduced swing weight. Feeding the hunger of progressive Freestyle fanatics across the globe with its mind-blowing acceleration, top speeds and power, this design slips seamlessly between aerial and sliding tricks. Full of spirit, engaging and raring to go, the Skate is happiest under the feet of ambitious riders.


Christmas made easy with Puravida

It’s that time of year again- festive sparkle and christmas glamour!

Also the most stressful and busiest time of year but don’t panic as we are on hand to take the stress out of the festive season with our #countdowntochristmas.

Each day in December we will be introducing great new and exclusive offers and gift ideas in the run up to the 25th from 50% off top brands to customised gift sets for the little surfer in the family!

Keep an eye out instore, on social media and through out blogs to take advantage of this campaign!



Features so far…

1st December: 50% OFF ALL REEF footwear

2nd December: GIFT PICK FCS Key holder keyring

3rd December: £10 OFF BE HEADWEAR- Wireless headphone beanies

4th December: GIFT PICK Puravida towels BUY NOW

5th December: HALF PRICE neoprene accessories with any winter wetsuit

6th December: 20% OFF Womens dude shoes

7th December: 20% OFF Mens dude shoes

8th December: 20% OFF Dude Vigo boots

9th December: GIFT PICK- wax comb keyring

10th December: ALL Sketchers bags just £10

11th December: GIFT PICK A beginners guide to surfing

12th December: Free boxer gift pack with any gift purchase over £50

13th December:  GIFT PICK- Bamboo tide clocks

14th December: 50% OFF Animal coats

15th December: GIFT PACK- Northcore

16th December: FREE  windsurf/ sup/ surf MAGAZINE with any DVD

17th December: 20% OFF DAKINE

18th December: GIFT PICK North Core skate tool

19th December: FREE KEYRING

20th December: GIFT PICK Dryrobe

21st December: 25% OFF Backpacks

22nd December: Pura Vida Gift Vouchers!

k4 Leon fins!

New ‘LEON’ rear quad fins.

Our new ‘Leon’ rear quad Leon Jamaer signature fins are now available! The fastest and loosest fins in the range. Available in both the regular ‘dynamic flex’ material and for the first time our new ‘Super stiff’ material. Ride like Leon!

Some words from the man himself..

“We designed a fin that is very versatile so I can use it around the world from Hookipa to onshore conditions at home. Most of the time I use 14cm and in my bigger boards above 90 liters I like to use 15cm. In general I would choose the soft material when I want more control in powerful or choppy waves. They guarantee a really comfortable wavering sensation. If I want a bit more speed and aggression in smaller or more onshore conditions I rather take the stiff material. In my JP Quads I put the fins to the middle of the slot box. If the waves are small and I need a super tight bottom turn I put them roughly 5mm forward or, when waves get above logo high, I put them 5mm back from mid position. ”

Choose the black logo for ‘Dynamic flex’ – Grip, looseness and control. The classic k4 material, chosen by all our team riders.

Choose the red logo for ‘Super stiff’ – Instant response and easy release. Our new material with G10 like stiffness.

The Leon template for speed and looseness with it’s low tip area. We recommend going slightly bigger than usual with your front fins to give extra grip on the rail. Leon uses 10 Ezzy fronts with 14cm rears.