Endorfins – KS1 Futures Tri Fin Set – Medium – Black/White

THE BRANDING: The circle on the side of each Endorfins fin represents flow. It’s a new take on Kelly’s iconic circular branding that has appeared on every fin he’s endorsed previously, paying homage to the past while building forward towards the future.

THE ECO STORY: ‘Screw your fins, not your ocean”. Kelly has a hobby of collecting fins from the reef in front of his home in Hawaii. These fins are trash, abandoned on the ocean floor. By screwing Endorfins fins into Firewire surfboards – and with the fact that they float – we prevent this from happening. They are additionally continuing their commitment to Sea Trees – ‘wiping’ the yearly carbon footprint of their fin production through conserving kelp forest in California, protecting rain forest in Africa, and planting mangrove trees in Indonesia.